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I Turned 139 Citations Into 1,847 in 5 Years

Why most tenure-track faculty stay invisible and how my method changed everything

4 min readMay 30, 2025

Most early-career academics are doing publications wrong. I discovered this on my journey from 139 to 1,847 citations per year in just 5 years. That’s a transformation that ultimately helped me get an Associate Professor position at a top university.

Here’s the publication strategy 95% of tenure-track faculty never learn:

Not all publications are created equal.

Too many academics waste their time churning out paper after paper in low-tier venues. This leads to academic obscurity, when the real career-changing impact comes from publishing just a few papers in top-tier venues. Most graduate programs just don’t teach this stuff. Somebody might waffle on about metrics and quantity. Others might throw in a well-meaning “publish or perish” comment. But this is a lesson I make sure all my students understand from day one.

Instead of submitting our work randomly, we build a strategic plan.

First, take a good look at all the publishing venues in your field. Ask yourself three key questions:

  • Who’s actually reading and sharing work from this venue? (That’s your community visibility)

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Lennart Nacke
Lennart Nacke

Written by Lennart Nacke

🧠 Tenured brain, weekly drops. Maximum citations but sanity questionable. The prof your prof follows for research, UX & AI ideas. University Research Chair.

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