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AI masters vs AI haters in UX design

How to avoid becoming obsolete as a UX designer

7 min readJun 3, 2025
AI haters vs. AI masters in UX design.

There’s a massive divide happening in the UX design world right now, and it’s separating designers into two distinct battle camps.

On one side, you have designers spending weeks on manual research, days creating wireframes from scratch, and hours agonizing over every piece of microcopy. They’re working harder than ever but they’re still slowly getting left behind. On the other side, you have designers tinkering with AI to generate design variations instantly, get AI-supported user insights in minutes, and receive instant copy suggestions that would have taken hours to write themselves. The difference here isn’t just increasing their own productivity but this has become a matter of career survival. While one group burns out from endless manual work, the other is scaling their impact and landing premium projects that pay 2-3x more. Who ever said that the world is fair?

But, no reason to despair yet here, I’m going to show you exactly how to become an AI Master UX designer and avoid getting left behind in 2025.

The harsh reality: AI Haters are already losing clients

Most UX designers are in complete denial about what’s happening in the industry right now.

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Lennart Nacke
Lennart Nacke

Written by Lennart Nacke

🧠 Tenured brain, weekly drops. Maximum citations but sanity questionable. The prof your prof follows for research, UX & AI ideas. University Research Chair.

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