Hey there, I am a tenured full Professor, University Research Chair in UX and the Research Director of the HCI Games Group at the University of Waterloo in Canada. My expertise is on what makes games engaging and how we can use them to improve products, systems, and services. The New Yorker, Forbes, MIT Technology Review, MACLEAN'S, CTV News, MobileSyrup, New Scientist, The Daily Mail, PC Gamer Magazine, and other publications have published and widely discussed my research. I have edited a textbook on Games User Research and authored hundreds of academic articles in gamification, user experience research, human-computer interaction, and game design.

Here's the official mini bio blurb if you need it: Dr. Lennart Nacke is a pioneer in games, gamification, and user experience. As Professor of Human-Computer Interaction (HCI) in Games at the University of Waterloo, he explores how user experience of video and exercise games can drive engagement and change behaviours. Over the past 15 years, he has published more than 200 academic papers and a best-selling book on Games User Research. A sought-after keynote speaker, Dr. Nacke has advised organizations worldwide on effective gamification strategies. He was recognized among the top 10 HCI scholars of the last decade and the top 2% of scientists worldwide. His groundbreaking work continues to shape how we understand and apply games research.